We are living in digital age today and internet of things has surrounded us in all aspects of our daily and business life. Everyone from seven to seventy use portable, intelligent mobile devices in order to do everything like getting information, doing sport, shopping, connecting with social network in the simplest term. So, in this atmosphere Public Relations that is a strategic tool in integrated marketing communication has transformed itself as a new object that is different. Today, PR is not just writing press releases and arranging media relations but also content marketing, social media and search. Connection is so important today for brand visibility and you need to connect your target group directly and fastly. Also PR is a creting relationships with a public, if you want to achieve this you need to be reachable, portable, digital and social in this new atmosphere as a PR professional. So, traditional and online PR should be together, mixed and integrated in communication campaings and organizations should give importance and allocate source to Digital PR campaigns as well.
Atlasjet is a airlines company launched by Öger Holding on 14 March 2001. The company is also a membership of IATA (International Air Transport Association) and have IOSA (IATA Operational Safety Audit) certificate. In this project I examined Atlasjet Airlines in terms of the situation of it's digital PR, searched sector with some statistics and present creative solution suggestion about what the organization can do in digital area in the presence of target audience and against it's competitors.